Marketing Essentials
| INSTRUCTOR |
Youssef Youssef |
| LENGTH OF COURSE |
1 full day |
| TIME / DATE |
8:30am - 4:00pm / January 18, 2012 |
| PRICE |
$550.00 + HST |
| LOCATION |
Holiday Inn & Suites
101 Kanata Avenue, Ottawa |
| DESCRIPTION |
Written especially for non-marketing managers, this course includes fundamentals that will help people throughout the organization better understand the importance of marketing and how it relates to them. |
| PROGRAM CONTENT |
Defining Marketing and the Marketing Process
- Creating and capturing Consumer Value
- Partnering to build customer relationship
Understanding the Marketplace and consumers
- Analyzing Marketing environment
- Social responsibility and Ethics
- Managing Marketing Information
- Business Marketing
Driven Strategy and Marketing Mix
- Marketing Strategy
- Product, Service and Brands
- Marketing Channels
- Retail and Wholesale
- Sales
Marketing extended
- Creating Competitive Advantage
The Global Marketplace |
| WHAT YOU WILL LEARN |
- Marketing Principles
- The Marketing Mix Components
- Key steps in designing a marketing plan
- How to select and market new products
- Ability to design appropriate marketing Strategy
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| WHO SHOULD ATTEND |
Anyone interested in developing skills and techniques in Marketing Principles. |
 Download this course description as a printable PDF.
To pay by cheque or to request an invoice, please print and complete the following Registration Form. Please read and understand the Cancellation Policy before confirming your attendance.
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